How to Measure Anything: Finding the Value of Intangibles in Business Author: Douglas W. Hubbard | Language: English | ISBN:
B003GWX8YO | Format: PDF
How to Measure Anything: Finding the Value of Intangibles in Business Description
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions
This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.
- Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction
- Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
- Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
- Offers practical methods for measuring a variety of "intangibles"
- Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management – and explains how to tell effective methods from management mythology
Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
- File Size: 1916 KB
- Print Length: 288 pages
- Page Numbers Source ISBN: 0470539399
- Publisher: Wiley; 2 edition (April 7, 2010)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B003GWX8YO
- Text-to-Speech: Enabled
X-Ray:
- Lending: Enabled
- Amazon Best Sellers Rank: #132,134 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #10
in Kindle Store > Kindle eBooks > Business & Money > Education & Reference > Business Mathematics - #33
in Kindle Store > Kindle eBooks > Business & Money > Economics > Statistics - #49
in Books > Business & Money > Skills > Business Mathematics
- #10
in Kindle Store > Kindle eBooks > Business & Money > Education & Reference > Business Mathematics - #33
in Kindle Store > Kindle eBooks > Business & Money > Economics > Statistics - #49
in Books > Business & Money > Skills > Business Mathematics
Some things are easy to measure. Time, money, exercise, calories, location - all of these are relatively straightforward to repeatably determine or calculate.
But how does one go about measuring happiness? What about compassion, or public influence, or creativity? These are more intangible, harder to pin down to a number that means anything.
Douglas Hubbard has written an impressive work called "How To Measure Anything: Finding the Value of Intangibles in Business."
While it's written primarily for business people, the lessons transfer smoothly to self-experimenters. Hubbard begins with a compelling case for why to measure intangibles:
"Often, an important decision requires better knowledge of the alleged intangible, but when a [person] believes something to be immeasurable, attempts to measure it will not even be considered.
As a result, decisions are less informed than they could be. The chance of error increases. Resources are misallocated, good ideas are rejected, and bad ideas are accepted. Money is wasted. In some cases life and health are put in jeopardy. The belief that some things--even very important things--might be impossible to measure is sand in the gears of the entire economy.
Any important decision maker could benefit from learning that anything they really need to know is measurable."
He goes on to explain in detail how to measure intangibles, including sections on how to clarify problems, calibrate estimates, measure risk, sample reality, and use Bayesian statistics to add to available knowledge. He also describes his Applied Information Economics (AIE) Approach that ties together several threads of his ideas:
"The AIE approach addresses four things:
1.
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