Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Author: Arthur Thompson Margaret Peteraf John Gamble A. J. Strickland III | Language: English | ISBN:
0078029503 | Format: PDF
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Description
The distinguishing mark of the 19th edition is its enriched and enlivened presentation of the material in each of the 12 chapters, providing an as up-to-date and engrossing discussion of the core concepts and analytical tools as you will find anywhere. There is an accompanying line-up of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions, deepening students' understanding of the material in the process. While this 19th edition retains the 12-chapter structure of the prior edition, every chapter –indeed every paragraph and every line – has been re-examined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. In other areas, coverage has been trimmed to keep the book at a more manageable size. Scores of new examples have been added, along with 16 new Illustration Capsules, to enrich understanding of the content and to provide students with a ringside view of strategy in action. The result is a text that cuts straight to the chase in terms of what students really need to know and gives instructors a leg up on teaching that material effectively. It remains, as always, solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
Thompson 19e, your best case scenario!
- Hardcover: 888 pages
- Publisher: McGraw-Hill/Irwin; 19 edition (January 17, 2013)
- Language: English
- ISBN-10: 0078029503
- ISBN-13: 978-0078029509
- Product Dimensions: 10.1 x 8 x 1.3 inches
- Shipping Weight: 3.9 pounds (View shipping rates and policies)
Purchased this book for my husband's Master's Program, not thinking much about it. I received a newly bound book along w some earbuds as a complimentary gift for being a new customer. When I say newly bound, the seller did not think the book cover was in good enough condition, and polished w new bounding, which does extend the book life. It was a very nice gesture. Very satisfied. Thank you again!
By Stefanie King
This is a great textbook! I had to buy it and ended up liking it. The format and easy reading is great!
By Mjb
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Preview
Link
Please Wait...