Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook Author: Dave Kerpen | Language: English | ISBN:
B00511ONPG | Format: PDF
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook Description
The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. Andmost important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen‘s insights and clear, how-to instructions on building brand popularity by trulyengaging with customers on Facebook, Twitter, and the many othersocial media platforms are nothing short of brilliant.“ Jim McCann, “Alas, common sense is not so common. Dave takes you on a (sadly, much needed)guided tour of how to be human in a digital world.“ Seth Godin, author of Poke the Box “ Likeable Social Media cuts through the marketing jargon and technical detail to give youwhat you really need to make sense of this rapidly changing world of digital marketing andcommunications. Being human—being likeable—will get you far.“ Scott Monty, Global Digital Communications, Ford Motor Company
- File Size: 3340 KB
- Print Length: 272 pages
- Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
- Publisher: McGraw-Hill; 1 edition (May 17, 2011)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00511ONPG
- Text-to-Speech: Enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #29,660 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #4
in Books > Computers & Technology > Business & Management > Social Media for Business - #6
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing - #11
in Books > Business & Money > Small Business & Entrepreneurship > Marketing
- #4
in Books > Computers & Technology > Business & Management > Social Media for Business - #6
in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Marketing - #11
in Books > Business & Money > Small Business & Entrepreneurship > Marketing
I am a 21-year-old marketing major graduating college in less than six months who helped my college design curriculum for an e-commerce course featuring social media.
When approaching books about social media, I am hesitant to spend my hard-earned money on a book that tells you what you already know about Facebook and Twitter. Likeable Social Media was the first book of five I purchased in the business and social media field.
Mr. Kerpen is a talented writer and complements his discussions about what it means to be a "likeable" brand with positive and negative anecdotes. It's a fairly quick read with frequent content headers, screenshots from Facebook and easily-digestible highlights to share with coworkers (such as the "10 Reasons Why Consumers Like Fan Pages on Facebook).
There are other books and resources out there that give more concrete how-to's and a step-by-step guide to undertaking social media. If you are looking for content focused around these areas, seek out whitepapers and ebooks from social media monitoring companies who will gladly hand you the information for free in return for your contact info.
Hands down, the best asset of this book is its appeal to different audiences. While you could place this book in the hands of a CEO to show them the power of social media, I as a 21-year-old digital native confident in my knowledge of social media was able to walk away with roughly 10 pages of notes and suggestions.
Likeable Social Media left me not only encouraged but empowered to undertake the creation of a social media strategy for a company.
Where this book falls short is a lack of diversity. Discussions surrounding Facebook dominate this book--and rightfully so given its place as the top social network.
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