Advanced Web Metrics with Google Analytics Author: Brian Clifton | Language: English | ISBN:
B007RSUSZ0 | Format: PDF
Advanced Web Metrics with Google Analytics Description
Get the latest information about using the #1 web analytics tool from this fully updated guideGoogle Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
- Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
- Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
- Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
- Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
- File Size: 12542 KB
- Print Length: 600 pages
- Publisher: Sybex; 3 edition (March 30, 2012)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B007RSUSZ0
- Text-to-Speech: Enabled
X-Ray:
- Lending: Enabled
- Amazon Best Sellers Rank: #122,126 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #7
in Books > Computers & Technology > Web Development & Design > Website Analytics - #90
in Books > Computers & Technology > Web Development & Design > Web Services - #100
in Kindle Store > Kindle eBooks > Computers & Technology > Web Site Design
- #7
in Books > Computers & Technology > Web Development & Design > Website Analytics - #90
in Books > Computers & Technology > Web Development & Design > Web Services - #100
in Kindle Store > Kindle eBooks > Computers & Technology > Web Site Design
I just got my hands on the 3rd edition of Advanced Web Metrics, and I am happy to say it is a great update to the book. I have said for a while that anyone interesting in online marketing should start by reading Advanced Web Metrics. They then should go learn about all the functional areas of online marketing (e.g., paid search, SEO, email marketing, etc.) and then come back and read Advanced Web Metrics again. Metrics are the cornerstone of online marketing, and Brian Clifton just nails the subject. He does a great job of weaving high level concepts together with real world implementation.
The 3rd edition keeps the book fresh and tackles a number of areas that have changed since the 2nd edition (e.g., the new Google Analytics interface). This is a fast moving area after all!
The only topic I would like to see Brian cover in more detail is privacy. The theories on privacy are pretty clear, but the tools are moving so quickly that there are some gray areas in the real world. Hopefully we will see that in the 4th edition!
The 2nd edition of Advanced Web Metrics has been the only book sitting on my desk for the last 12 months (because it is so darn handy). Now the 3rd edition will have to take its place.
By Ken M
Lots of great info, but just so you know, this book is huge! It's like a college textbook. Most of these types of instructional books I've purchased were a bit more manageable, but this isn't the kind of book you pick up and read front to back in a few days. I guess I was hoping for something a bit more directed at the basics. But this is an in-depth look at google analytics. I can't fault them for that, but it's something I wish I realized before buying it.
By James Powell
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