Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty Author: Patrick M. Lencioni | Language: English | ISBN:
B0032ZD0OI | Format: PDF
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty Description
Another extraordinary business fable from the New York Times bestselling author Patrick LencioniWritten in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
- Offers a key resource for gaining competitive advantage in tough times
- Shows why the quality of vulnerability is so important in business
- Includes ideas for inspiring customer and client loyalty
- Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
- File Size: 312 KB
- Print Length: 241 pages
- Page Numbers Source ISBN: 0787976393
- Publisher: Jossey-Bass; 1 edition (December 30, 2009)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B0032ZD0OI
- Text-to-Speech: Enabled
X-Ray:
- Lending: Enabled
- Amazon Best Sellers Rank: #50,297 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #11
in Kindle Store > Kindle eBooks > Business & Money > Industries > Customer Service - #45
in Books > Business & Money > Industries & Professions > Customer Service
- #11
in Kindle Store > Kindle eBooks > Business & Money > Industries > Customer Service - #45
in Books > Business & Money > Industries & Professions > Customer Service
Best selling author Pat Lencioni's "Getting Naked" really resonated with me and will with many others. Again, Lencioni has nailed a very simple concept which eludes most of us when building relationships in business and, more importantly, in all aspects of life. While the book was targeted to the business of consulting, the principles outlined are universal and can be applied to many other aspects of living a "meaningful" life. Lencioni himself, at the end of the book, notes the model outlined in the book "applies to anyone whose success is tied to building loyal and sticky relationships with the people they serve"...just about all of us!
"Getting Naked" stems from Lencioni's personal experience in the world of consulting. He has applied the "Getting Naked model" unconsciously for years and has found his clients treating him more like a real partner and team member rather than as a vendor or outsider." As is usual, Lencioni shares the "Naked Service" model through a fable. In it, he outlines the need to:
1. Let go of the fear of losing (business)
2. Let go of the fear of being embarrassed
3. Let go of the fear of feeling inferior
And by shedding these fears, we can:
1. Always provide immediate value to those we serve rather than sell ourselves
2. Give away ourselves (the business) without holding back for something else first (fees)
3. Tell the "kind" truth and not sugar coat the obvious
4. Enter the danger, our zone of discomfort, rather than avoid it
5. Ask the dumb (the right) question that no one else ever asks
6. Make dumb suggestions that stimulates thinking rather than suggest the obvious
7. Celebrate our mistakes, our failures, as these are key learnings for growth
8.
Jim Collins wrote an insightful foreword to the latest edition of Peter Drucker's 608-page classic, Management Rev Ed. Collins said, "There are two ways to change the world: the pen (the use of ideas) and the sword (the use of power). Peter Drucker chose the pen, and thereby rewired the brains of thousands who carry the sword--and contributed as much to the triumph of the free world as any other individual."
Another world changer with a potent pen is Patrick Lencioni. He too rewires our brains and, fortunately, does it by telling stories that don't run 600 pages. This book is his latest gift to leaders and managers.
Caution! Lest you think this book doesn't relate to you, think again. In classic Lencioni story-telling style, this very, very humorous fable convicts, gives hope, challenges and offers memorable teachable moment stories. (Yes...I read the most poignant and funniest ones to my wife.)
So what's with the "naked" part? Lencioni explains (after telling the story), "At its core, naked service boils down to the ability of a service provider to be vulnerable--to embrace uncommon levels of humility, selflessness, and transparency for the good of a client."
He adds, "As obvious as that may sound, it is more difficult than it seems, because humility and selflessness and transparency often entail suffering. And suffering is not something most human beings, especially in our modern culture, understand or welcome."
So what's funny about that? Nothing. But read the book in a setting (you can do it in one sitting) where you can laugh out loud, because you will.
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