Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty Author: | Language: English | ISBN:
B0039OZFCM | Format: EPUB
Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty Description
After focusing on topics ranging from teamwork and leadership to employee engagement and meetings New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft-consulting and client service. Tapping into the simple but powerful model that his firm, The Table Group, has been built on, Lencioni presents what may be his most engaging, humorous audiobook yet.
Getting Naked tells the remarkable story of a management consultant who is trying desperately to merge two firms with very different approaches to serving clients. One relies on vulnerability and complete transparency; the other focuses on proving its competence and protecting its reputation for intellectual prowess. In the process of managing the merger, the consultant is forced to learn life-changing lessons that prove to be as relevant as they are painful.
As he does in his other audiobooks, Lencioni provides readers with concepts that are accessible and compelling. He explains the three fears that provoke service providers to unknowingly sabotage their ability to build trust and loyalty. And, as always, Lencioni provides a practical approach for overcoming those fears.
- Audible Audio Edition
- Listening Length: 4 hours and 17 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Random House Audio
- Audible.com Release Date: February 23, 2010
- Whispersync for Voice: Ready
- Language: English
- ASIN: B0039OZFCM
Best selling author Pat Lencioni's "Getting Naked" really resonated with me and will with many others. Again, Lencioni has nailed a very simple concept which eludes most of us when building relationships in business and, more importantly, in all aspects of life. While the book was targeted to the business of consulting, the principles outlined are universal and can be applied to many other aspects of living a "meaningful" life. Lencioni himself, at the end of the book, notes the model outlined in the book "applies to anyone whose success is tied to building loyal and sticky relationships with the people they serve"...just about all of us!
"Getting Naked" stems from Lencioni's personal experience in the world of consulting. He has applied the "Getting Naked model" unconsciously for years and has found his clients treating him more like a real partner and team member rather than as a vendor or outsider." As is usual, Lencioni shares the "Naked Service" model through a fable. In it, he outlines the need to:
1. Let go of the fear of losing (business)
2. Let go of the fear of being embarrassed
3. Let go of the fear of feeling inferior
And by shedding these fears, we can:
1. Always provide immediate value to those we serve rather than sell ourselves
2. Give away ourselves (the business) without holding back for something else first (fees)
3. Tell the "kind" truth and not sugar coat the obvious
4. Enter the danger, our zone of discomfort, rather than avoid it
5. Ask the dumb (the right) question that no one else ever asks
6. Make dumb suggestions that stimulates thinking rather than suggest the obvious
7. Celebrate our mistakes, our failures, as these are key learnings for growth
8.
Jim Collins wrote an insightful foreword to the latest edition of Peter Drucker's 608-page classic, Management Rev Ed. Collins said, "There are two ways to change the world: the pen (the use of ideas) and the sword (the use of power). Peter Drucker chose the pen, and thereby rewired the brains of thousands who carry the sword--and contributed as much to the triumph of the free world as any other individual."
Another world changer with a potent pen is Patrick Lencioni. He too rewires our brains and, fortunately, does it by telling stories that don't run 600 pages. This book is his latest gift to leaders and managers.
Caution! Lest you think this book doesn't relate to you, think again. In classic Lencioni story-telling style, this very, very humorous fable convicts, gives hope, challenges and offers memorable teachable moment stories. (Yes...I read the most poignant and funniest ones to my wife.)
So what's with the "naked" part? Lencioni explains (after telling the story), "At its core, naked service boils down to the ability of a service provider to be vulnerable--to embrace uncommon levels of humility, selflessness, and transparency for the good of a client."
He adds, "As obvious as that may sound, it is more difficult than it seems, because humility and selflessness and transparency often entail suffering. And suffering is not something most human beings, especially in our modern culture, understand or welcome."
So what's funny about that? Nothing. But read the book in a setting (you can do it in one sitting) where you can laugh out loud, because you will.
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