Book Yourself Solid, 2nd Edition: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Author: | Language: English | ISBN:
B0050JPZLU | Format: EPUB
Book Yourself Solid, 2nd Edition: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Description
According to the Small Business Administration, 90% of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available - and it's laid out in Book Yourself Solid.
Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, 93% of business owners who have used the system have experienced a 34% increase in their total number of clients and a 42% increase in sales in the first year alone.
Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. You'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success - and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow. If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family.
Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, a...
- Audible Audio Edition
- Listening Length: 10 hours and 21 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: May 11, 2011
- Whispersync for Voice: Ready
- Language: English
- ASIN: B0050JPZLU
My business was struggling for the last three months (I had not sold anything for two and 1/2!) when I decided to read your book and print up the free workbook. I decided I had nothing to lose, since I was already doing so poorly. I had only just decided to work with my ideal clients(my first day of reading and doing the exercises), and dump my duds when I signed my first client in nearly three months! What followed was a flurry of sales and new clients that was awesome, but somewhat baffling. I didn't expect success to come so fast. I had only gotten through the fourth exercise in the workbook, and I had signed up one of my biggest accounts in the last two years! When I went to dump one of my dud clients, he apologized and said that he did indeed want to do business, and would I please send him a proposal right away! The flow of ideal new clients has only increased since I've made these changes, and it's not even been one month yet. I'm working just as hard now as I was before, but with a different attitude toward sales and marketing than I've had in too long a time. I believe too many marketers and business coaches shy away from the use of the term "spiritual" in reference to doing business. I'm glad Michael Port is comfortable enough in his own skin to say out loud what most of us already know inside concerning the need to understand that side of marketing and sales. No rah rah hype here. Just good common sense that has become quite uncommon nowadays. If you not only read his book, but DO the exercises from the workbook step-by-step as you go, you will get solid, even awesome results. I'm not booked solid yet, but I'm definitely on my way! This may sound like a cheesy marketing pitch, but I'm going to tell you like it is: Do yourself a favor and get this book.
This the pre-"I'm finished with the book" review. I'll write an updated review after I've completed all the lessons.
This is one of the best marketing books I ever have read AND used. I'm continuously implementing the advice given, not simply reading and saying "Oh, that sounds nice", then doing nothing with the information given. Book Yourself Solid will drive you into taking constructive conscious action, as opposed to throwing tons of things together in order to create a quick profit.
This isn't the type of marketing book for someone who is:
1. Looking to make tons of cash ASAP and could give a care less about their customers.
2. Running their own business because it seems like an interesting idea and they're out to impress others.
3. Not doing what they love yet expect to rake in the riches and all the side effects of success.
I have to STRONGLY stress #3. I know business owners who hate what they do, yet feel trapped by the business. They think they can't leave and start all over again. They run around trying to find the latest info on how to make something that isn't working work (the business). Look into your heart and be honest. If you know that it's time to let your business go, let it go. Don't continue to force yourself to doing something you know you don't like. If you read Book Yourself Solid, it just could be the thing to get you out of the door and into something more profitable and enjoyable. Do what you love, it's the first step to success.
This book provides the type of information that's valuable to people who know who they are, what they stand for, and but want create even more social value in the world.
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