Foreword by Tim Sanders xi
Acknowledgments xiii
Author’s Note xv
Preface xxi
MODULE ONE Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You’re Selling 16
Chapter 3 Develop a Personal Brand 33
Chapter 4 How to Talk About What You Do 49
MODULE TWO Building Trust and Credibility 61
Chapter 5 Who Knows What You Know and Do They Like You? 63
Chapter 6 The Book Yourself Solid Sales Cycle Process 75
Chapter 7 The Power of Information Products 96
MODULE THREE Simple Selling and Perfect Pricing 115
Chapter 8 Perfect Pricing 117
Chapter 9 Super Simple Selling 131
MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion Strategies 141
Chapter 10 The Book Yourself Solid Networking Strategy 147
Chapter 11 The Book Yourself Solid Direct Outreach Strategy 170
Chapter 12 The Book Yourself Solid Referral Strategy 192
Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy 203
Chapter 14 The Book Yourself Solid Speaking Strategy 217
Chapter 15 The Book Yourself Solid Writing Strategy 238
Chapter 16 The Book Yourself Solid Web Strategy 258
PART 1: Designing Your Web Site 261
PART 2: Getting Visitors to Your Web Site 274
PART 3: Building Your Social Media Platform 289
Final Thoughts 323
References 327
How to Reach Michael Port 329
About the Author 331
Index 333